Pitching is the exercise of short presentations (0- 10 min). It is not just for entrepreneurs, but useful for everyone with a project: inside a big company, volunteering project, non-profitable activities…

Without a great pitch, any project will have the hardest time to attract interest. Often, that will hinder the success of the project.

Contrary to popular belief, being a good pitcher is not innate. It is a skill that can be acquired. It requires a lot of training and work to become a master of this art. With method, tools and examples, you can take shortcuts to create a pitch that will give your project the light it deserves.

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3 Keys for a Great Pitch Mindset


Presentation of the Story Pitch, an easy way to create a great pitch introduction

The Story Pitch method uses the 4-steps story telling structure of fairy tales.

1- Princess – Who is suffering? Make me feel her pain. (-> emotional).

2- Dragon – Why is she suffering? Why is hard to solve her problem? (-> rational)

3- Ideal White Knight – What would be the perfect solution to the problem?

4- “Me” – “That is exactly what we do with XXX project”.


(1) The energy transition to 100% renewable is catastrophically slow, the Earth is burning.

(2) You need to store electricity from renewable production for when you need it. And batteries are still not doing that well enough.

(3) We need batteries 10 times cheaper, charging 10 times faster, with no increase in the costs.

(4) That’s what we do at Miracle Bats.


Must read – Blog post

Pitch, Please: 14 Must-Read Pitch Lessons Every Startup Founder Should Know | Andrea Barrica

The spirit of this blog post applies to all kind of projects.

Must read – Blog post

The Seven Deadly Sins of Startup Storytelling | Andy Smith

The spirit of this blog post applies to all kind of projects.

Bonus book – Storytelling applied to screenwriting

Save The Cat! The Last Book on Screenwriting You'll Ever Need | Blake Snyder

This book is a powerhouse on storytelling. It goes deeper into storytelling than any other book, even a specialized one on the pitch.

Bonus video – Why does storytelling work?

The magical science of storytelling | David JP Phillips | TEDxStockholm